Hey, come closer because I have a secret to tell you…
I’ve got a secret to tell you..
It’s a secret that no marketing guru would ever want you to find out about.
Just the mere fact that I’m about to reveal it to you here will probably land me in hot water in some marketing circles…but who cares…I think you’re worth it.:-)
Most marketing guru’s… if you can even call them that…
They know that the study of human nature…
The study of mass psychology is one of the ways that they can’t get you to buy their products over and over again.
They know that if you have a problem that goes unsolved then they can tap into your need to find a solution as a way to get you to buy more of their products. The human mind can’t stand having an un-resolved problem.
That’s why the weight loss industry will never go away.
As long as people have unfulfilled needs they will seek out ways to solve them.
Try this…
Ask anyone you know that has tried to loose weight how many different ways they’ve tried to shed the fat.
You”ll have a difficult time finding anyone who says that they’ve tried just one way and that was it.
They will try program after program, machine after machine until the problem is solved.
Ever notice how the guru’s come out with the latest and greatest products since sliced bread that will supposedly solve your problem.
But in reality, when you purchase their product you only get put into they’re product funnel.
Notice how when you make a purchase from them, the product that you bought seems to point out another area that you will soon have a problem in.
And how wonderful of them to then come out with another product that solves that problem as well.
“reel them in Margaret, I think we’ve got a big one on the line”
Why solve your problem completely when I can just give you a quick fix.
That’s how the medical industry bilks you for thousands of dollars every year.
==>Why would they be interested in preventing you from having cancer.
==>Why would they be interested in preventing you from having heart disease.
==>Why would they be interested in preventing you from having type 2 diabetes
There’s no money in the prevention side of things.
And the guru’s know that as well.
So a lot of them never really intend on solving your problems.
That is…
not until they’ve milked you for as much as they could first.
How un-ethical is that?
Listen, I like making money and I like making lots of it.
But if I have to come up with a new products every couple of months just as a way to seperate you from your money then I don’t want that kind of money.
Why?
Because I wear a white hat and my friends say that I’m a digital cowboy.
That’s all for now.
Keir Smith
